Course 1: Search Engine Optimization (SEO) Professional Certification by IBM India:
SEO Basics : Introduction to Search Engine, Search Engine working, Traffic , SEO Copywriting, Search Engine Rank, On-page & Off-page SEO.
Tactics and Methods: White Hat SEO, Black Hat SEO or Spamdexing.
Website domain, Design & Layout, Relevant Filenames.
Optimized Keywords: Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, Keyword Selection, Word Stemming.
Optimized Metatags: Metatags, Meta Description Tag, Meta Keywords Tag, Robots Metatag.
Title Optimization, Anchor Optimization, Content Writing
Unit 4: Verifying Website, Hiring SEO Expert, Link Building, Mobile SEO, Miscellaneous Techniques
Course 2: Web Analytics Professional Certification:
Basics: Introduction to Web Analytics, Importance of Web Analytics, Web Analytics Process.
Google Analytics : Google Analytics, Audience Analysis, Acquisition Analysis, Behavior Analysis, Conversion Analysis.
Optimizely, Kissmetrics, Crazyegg, Key Metrics, Conversion, Data Sources: Server Logs, Visitors’ Data, Search Engine Statistics, Conversion Funnels
Segmentation: Data Segmentation, Analysis Using Segmentation.
Dashboards : Dashboard Implementation, Types of Dashboards, Metrics for Every Dashboard.
Social Media Analytics, E-commerce Analytics, Mobile Analytics, A/B Testing, Automated Reporting And Annotation, Actionable Reporting, Web Analytics Terminology
Course 3: Content Marketing Professional Certification:
Strategy & Process: Overview, Target Customer, Content Creation, Media Channels, Editorial Calendar, Style Guide, Basic Tools, Challenges, Tracking Success.
Content Types & Channels: Blogs, Lifecycle Emails, Enewsletters, Whitepapers, Case Studies, Ebooks, Digital Magazines, Mobile Apps, Web Apps, Podcasts, Webinars, Infographics Articles And Press Releases, Press Releases, Social Media.
Web Resources: Content Marketing Institute, MOZ, Copyblogger, QuickSprout, Conclusion.
Course 4: Pay per Click (PPC) Professional Certification:
PPC Basics : Introduction to PPC Ad, Search Engine Advertising, Entities Involved in PPC Advertising, Workflow of a PPC Ad, History of PPC, Properties of a Compelling PPC Ad, General Formula for Calculating PPC, Advantages of PPC.
PPC Terminology: Ad group, Ad Network, Ad Position, Ad Rank, Call-To-Action (CTA), Campaign, Click-Through-Rate (CTR), Conversion, Conversion Rate, Cost Per Action, Cost Per Click (CPC), Cost Per Mille (CPM), Destination URL, Display URL, Geo-targeting, Impression, Keyword, Landing Page, Negative Keywords, PPC Bid, Prospect, Quality Score, Search Engine Result Page (SERP), Split Testing.
Create Keyword List: Categorizing the Keywords, Building a Keyword List, Keyword Research Tools, Keyword Match Types, Negative Keywords.
Setting Target Locat Ion & Language: Geographic Location of Users, Demographics of Users, Language.
Writing A Killer PPC Ad: Creating a PPC Ad, Market and Audience Research, Keyword Research, Build Pay-Per-Click Ad, Build Landing Pages, Track, Measure, and Report, Optimize the Ad, Elements of a PPC Ad, Creating a PPC Ad Using Google AdWords.
Landing Pages: Types of Landing Pages, Testing the Landing Page, Elements of an Effective Landing Page.
Bidding: PPC Bidding, Factors that Affect Bidding, What to Bid For?, Pricing Strategies, Factors to Confirm Before Bidding.
Measuring Results, Ppc Ad On Google, Yahoo! And Bing Search Marketing, Facebook Ads.
Course 5: Social Media Professional Certification:
Basics: Introduction To Social Media, Importance Of Social Media, SMO Strategy For Business, SMO- Key Concepts, Business Profile Creation, Brand Awareness, Social Engagement, Viral Marketing.
Facebook Marketing: Introduction to Facebook Marketing, Facebook Profiles, Facebook Places, Facebook Groups, Facebook Community, Adverts, Campaign,
Twitter : Twitter Marketing, Hash Tag, Twitter API, Twitter Automation Tools.
Linkedin: LinkedIn Marketing, Premium Account, Create an Ad Campaign, Business Promotion on Linkdin.
Google+: Introduction to Google+, Page Customization, Business Page Creation, +1 & Sharing, Google+ Tools
Pinterest : Introduction to Pinterest, Pinterest – Interesting Facts, How pininterest works, Pinterest as a Marketing Tool/ Pinterest as a Perfect Media Strategy, Pinterest vs. Other Social Platforms.
Video Marketing: Video Marketing, YouTube, Vimeo, Dailymotion, Ranking Factors of a Video, Increase Subscribers and Views, Promote Your Video Ads.
Social Bookmarking & Image Optimization: Advantages of Social Bookmarking, Image Marketing, Choose Relevant Images, Creative Images, Buy Images.
Blog: Blogging, Advantages of Blogging, Blog using WordPress, Blog Promotion, Blog Commenting.
Monitoring Social Media Accounts: SMO at Various Levels, Tools to Measure Your Popularity, Traffic, Analytics, and Statistics.
Course 6: Mobile Marketing Professional Certification:
Mobile Marketing – Overview, Why Mobile Marketing?, Mobile Marketing Technology & Reach.
Mobile Marketing Strategies: Introduction to mobile marketing, Research for Information, Identify Your Target Audience, Define the Value of Your Offerings, Outline Your Goals & Objectives.
Mobile Marketing Policies: Overview of Mobile Marketing Policies.
SMS Campaign: SMS Campaign, Working process , Benefits of SMS Campaign
Mobile Website – Marketing Strategies: Introduction to Mobile Website, How does Mobile Website Work, Benefits of Mobile Website.
Mobile Apps – Marketing Strategies: Mobile App, Working of Mobile App, Benefits of Mobile App.
Mobile Advertising – Ecosystem: Mobile Advertisement Ecosystem, Working & Benefits of Benefits of Mobile Advertisement
Mobile Social Media Marketing, Mobile E-mail Marketing, M-Commerce, Mobile Marketing – ROI, Conclusion.